diff --git a/playbooks/openshift-apps/modernpaste.yml b/playbooks/openshift-apps/modernpaste.yml
index 7ef4a5d9b0..4cb70e68a9 100644
--- a/playbooks/openshift-apps/modernpaste.yml
+++ b/playbooks/openshift-apps/modernpaste.yml
@@ -12,6 +12,7 @@
   - { role: openshift/object, app: modernpaste, file: imagestream.yml }
   - { role: openshift/object, app: modernpaste, template: secret.yml }
   - { role: openshift/object, app: modernpaste, file: buildconfig.yml }
+  - { role: openshift/start-build, app: modernpaste, name: modernpaste-docker-build }
   - { role: openshift/object, app: modernpaste, file: configmap.yml }
   - { role: openshift/object, app: modernpaste, file: service.yml }
   - { role: openshift/object, app: modernpaste, file: route.yml }
diff --git a/roles/openshift/start-build/tasks/main.yml b/roles/openshift/start-build/tasks/main.yml
new file mode 100644
index 0000000000..7d4ed2db0a
--- /dev/null
+++ b/roles/openshift/start-build/tasks/main.yml
@@ -0,0 +1,3 @@
+- name: Run `oc start-build`
+  shell: oc -n {{app}} start-build {{name}}
+  run_once: true