diff --git a/playbooks/roles/flag_build_commits/files/flag_commit_build.py b/playbooks/roles/flag_build_commits/files/flag_commit_build.py
index 0fcc8c8..ed9664f 100644
--- a/playbooks/roles/flag_build_commits/files/flag_commit_build.py
+++ b/playbooks/roles/flag_build_commits/files/flag_commit_build.py
@@ -87,7 +87,7 @@ def main(msg):
     }
     state = msg['new']
     if state not in done_states:
-        print('Build is still in progress, let\'s come back later')
+        print('Build is not in a state we care about, skipping')
         return
 
     koji_url = _koji_hub_link(msg)