diff --git a/roles/notifs-frontend/templates/fmn.web.cfg b/roles/notifs-frontend/templates/fmn.web.cfg
index 76d0eb28eb..89eeb400b3 100644
--- a/roles/notifs-frontend/templates/fmn.web.cfg
+++ b/roles/notifs-frontend/templates/fmn.web.cfg
@@ -1,6 +1,6 @@
 # See /etc/fedmsg.d/fmn.web.py for the db url
 
-SECRET_KEY = {{ notifs_secret_key }}
+SECRET_KEY = '{{ notifs_secret_key }}'
 
 FMN_ADMINS = ['ralph.id.fedoraproject.org']