diff --git a/roles/pagure/upstreamfirst-frontend/templates/pagure.cfg b/roles/pagure/upstreamfirst-frontend/templates/pagure.cfg
index eac700089e..7e1b68eb4f 100644
--- a/roles/pagure/upstreamfirst-frontend/templates/pagure.cfg
+++ b/roles/pagure/upstreamfirst-frontend/templates/pagure.cfg
@@ -1,6 +1,6 @@
 from datetime import timedelta
 
-INSTANCE_NAME= {{ pagure_instance_name }}
+INSTANCE_NAME= '{{ pagure_instance_name }}'
 
 ### Set the time after which the admin session expires
 # There are two sessions on pagure, login that holds for 31 days and