diff --git a/playbooks/groups/freshmaker.yml b/playbooks/groups/freshmaker.yml
index 968eebc5a6..3d2ac7d730 100644
--- a/playbooks/groups/freshmaker.yml
+++ b/playbooks/groups/freshmaker.yml
@@ -58,7 +58,9 @@
 
   roles:
   - mod_wsgi
-  - freshmaker/frontend
+  - role: freshmaker/frontend
+    # TLS is terminated for us at the proxy layer (like for every other app).
+    freshmaker_force_ssl: False
 
   handlers:
   - import_tasks: "{{ handlers_path }}/restart_services.yml"