diff --git a/playbooks/groups/osbs-master.yml b/playbooks/groups/osbs-master.yml
index 7f6356d22f..90342ffd47 100644
--- a/playbooks/groups/osbs-master.yml
+++ b/playbooks/groups/osbs-master.yml
@@ -250,6 +250,8 @@
   handlers:
     - name: buildroot container
       shell: 'docker build --no-cache --rm -t buildroot /etc/osbs/buildroot/'
+      tags:
+        - buildroot
 
     - name: oc secrets new
       shell: "oc secrets new koji cert={{ koji_cert_path }} ca={{ koji_ca_cert_path }} serverca={{ koji_ca_cert_path }}"