diff --git a/playbooks/groups/proxies-redirects.yml b/playbooks/groups/proxies-redirects.yml
index ada915f86a..c5d3f12338 100644
--- a/playbooks/groups/proxies-redirects.yml
+++ b/playbooks/groups/proxies-redirects.yml
@@ -161,6 +161,12 @@
     website: fedoraproject.org
     target: https://fedoraproject.org/en/get-fedora#clouds
 
+  - role: httpd/redirectmatch
+    name: redirect-cloudstart
+    website: redirect.fedoraproject.org
+    regex: /(console\.aws\.amazon\.com/ec2/v2/home.*)$
+    target: https://$1
+
   ## Cloud image redirects
   # Redirects/pointers for fedora 20 cloud images
   - role: httpd/redirect
diff --git a/roles/httpd/redirectmatch/tasks/main.yml b/roles/httpd/redirectmatch/tasks/main.yml
new file mode 100644
index 0000000000..defbb79e2b
--- /dev/null
+++ b/roles/httpd/redirectmatch/tasks/main.yml
@@ -0,0 +1,21 @@
+# This is a generic role for specifying redirects.  When I ported this over from
+# puppet, I looked first at trying to combine all of our redirects into one
+# perhaps easier to manage master redirects file.  The trouble I hit was that
+# certain redirects need to apply in the context of certain VirtualHost entries
+# while not in others.  Consequently, we use this template to stuff the redirect
+# role only into the {{website}}/ folder for each site.
+
+# This is the only real work we do.
+- name: Copy over httpd redirectmatch file for {{name}}
+  template: >
+    src=redirectmatch.conf
+    dest=/etc/httpd/conf.d/{{website}}/{{name}}-redirectmatch.conf
+    mode=0644
+    owner=root
+    group=root
+  notify:
+  - restart httpd
+  tags:
+  - httpd
+  - httpd/redirect
+  - httpd/redirectmatch
diff --git a/roles/httpd/redirectmatch/templates/redirectmatch.conf b/roles/httpd/redirectmatch/templates/redirectmatch.conf
new file mode 100644
index 0000000000..4de6cf7879
--- /dev/null
+++ b/roles/httpd/redirectmatch/templates/redirectmatch.conf
@@ -0,0 +1 @@
+RedirectMatch {{ status }} {{ regex }} {{ target }}
diff --git a/roles/httpd/redirectmatch/vars/main.yml b/roles/httpd/redirectmatch/vars/main.yml
new file mode 100644
index 0000000000..82ade1a935
--- /dev/null
+++ b/roles/httpd/redirectmatch/vars/main.yml
@@ -0,0 +1 @@
+status: 301