diff --git a/playbooks/include/proxies-redirects.yml b/playbooks/include/proxies-redirects.yml
index 5e142e1381..0852fd9767 100644
--- a/playbooks/include/proxies-redirects.yml
+++ b/playbooks/include/proxies-redirects.yml
@@ -119,6 +119,10 @@
     path: /static/js/release-counter-ext.js
     target: https://getfedora.org/static/js/release-counter-ext.js
 
+  - role: httpd/redirect
+    name: store
+    website: store.fedoraproject.org
+    target: "https://redhat.corpmerchandise.com/ProductList.aspx?did=20588"
 
   # Fonts on the wiki
   - role: httpd/redirect
diff --git a/playbooks/include/proxies-websites.yml b/playbooks/include/proxies-websites.yml
index 35459b3316..38c654bca6 100644
--- a/playbooks/include/proxies-websites.yml
+++ b/playbooks/include/proxies-websites.yml
@@ -294,6 +294,11 @@
     ips: "{{wildcard_fpo_ips}}"
     cert_name: "{{wildcard_cert_name}}"
 
+  - role: httpd/website
+    name: store.fedoraproject.org
+    ips: "{{wildcard_fpo_ips}}"
+    cert_name: "{{wildcard_cert_name}}"
+
   - role: httpd/website
     name: port389.org
     server_aliases: