diff --git a/roles/hubs/tasks/main.yml b/roles/hubs/tasks/main.yml
index a2ee9f5456..b2de8bdd27 100644
--- a/roles/hubs/tasks/main.yml
+++ b/roles/hubs/tasks/main.yml
@@ -108,6 +108,7 @@
     creates: "{{ hubs_venv_dir }}/lib/python2.7/site-packages/fedora-hubs.egg-link"
 
 - name: Set bin file context in the virtualenv
+  become_user: "{{ main_user }}"
   file:
     path: "{{ hubs_venv_dir }}/bin"
     state: directory