diff --git a/roles/koschei/frontend/templates/config-frontend.cfg.j2 b/roles/koschei/frontend/templates/config-frontend.cfg.j2
index 39041536cd..d5ab5612d6 100644
--- a/roles/koschei/frontend/templates/config-frontend.cfg.j2
+++ b/roles/koschei/frontend/templates/config-frontend.cfg.j2
@@ -48,7 +48,7 @@ config = {
         "pagure": {
             "users": {
                 "backend": "dogpile.cache.memcached",
-                "expiration_time": 300,
+                "expiration_time": 21600,  # 6 hours
                 "arguments": {
                     "url": "memcached01:11211",
                 },