diff --git a/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml b/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
index 3636444fec..41296f5321 100644
--- a/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
+++ b/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
@@ -114,5 +114,5 @@
       service: name=docker state=started enabled=yes
 
     - name: create fedora image stream for OpenShift
-      shell: echo '{ "apiVersion": "v1", "kind": "ImageStream", "metadata": { "name": "fedora" }, "spec": { "dockerImageRepository": "osbs-dev.fedorainfracloud.org:5000/fedora" } }' | oc create -f -
+      shell: "echo \"{ \"apiVersion\": \"v1\", \"kind\": \"ImageStream\", \"metadata\": { \"name\": \"fedora\" }, \"spec\": { \"dockerImageRepository\": \"osbs-dev.fedorainfracloud.org:5000/fedora\" } }\" | oc create -f -"
       environment: "{{ osbs_environment }}"