diff --git a/inventory/group_vars/all b/inventory/group_vars/all
index 7d8008eb46..37122606da 100644
--- a/inventory/group_vars/all
+++ b/inventory/group_vars/all
@@ -52,6 +52,9 @@ wildcard_cert_name: wildcard-2014.fedoraproject.org
 # By default, nodes get no fedmsg certs.  They need to declare them explicitly.
 fedmsg_certs: []
 
+# By default, fedmsg should not log debug info.  Groups can override this.
+fedmsg_loglevel: INFO
+
 # By default, nodes don't backup any dbs on them unless they declare it.
 dbs_to_backup: []
 
diff --git a/inventory/group_vars/notifs-backend b/inventory/group_vars/notifs-backend
index c138890860..6d325e28cb 100644
--- a/inventory/group_vars/notifs-backend
+++ b/inventory/group_vars/notifs-backend
@@ -11,6 +11,10 @@ tcp_ports: [ 3000, 3001, 3002, 3003, 3004 ]
 
 fas_client_groups: sysadmin-noc,sysadmin-datanommer
 
+
+# For performance measurement.. for now.  This can be removed whenever.
+fedmsg_loglevel: DEBUG
+
 # These are consumed by a task in roles/fedmsg/base/main.yml
 fedmsg_certs:
 - service: shell
diff --git a/roles/fedmsg/base/templates/logging.py.j2 b/roles/fedmsg/base/templates/logging.py.j2
index 36c1c2bd92..452ea8b235 100644
--- a/roles/fedmsg/base/templates/logging.py.j2
+++ b/roles/fedmsg/base/templates/logging.py.j2
@@ -126,7 +126,7 @@ config = dict(
             console={
                 "class": "logging.StreamHandler",
                 "formatter": "bare",
-                "level": "INFO",
+                "level": "{{fedmsg_loglevel}}",
                 "stream": "ext://sys.stdout",
             },
             mailer={
@@ -142,12 +142,12 @@ config = dict(
         ),
         loggers=dict(
             fedmsg={
-                "level": "INFO",
+                "level": "{{fedmsg_loglevel}}",
                 "propagate": False,
                 "handlers": ["console", "mailer"],
             },
             moksha={
-                "level": "INFO",
+                "level": "{{fedmsg_loglevel}}",
                 "propagate": False,
                 "handlers": ["console", "mailer"],
             },