diff --git a/roles/copr/backend/templates/provision/vars.yml b/roles/copr/backend/templates/provision/vars.yml
index d402d9f470..c2d2f866e9 100644
--- a/roles/copr/backend/templates/provision/vars.yml
+++ b/roles/copr/backend/templates/provision/vars.yml
@@ -1,5 +1,5 @@
 ---
 devel: {% if devel is defined and devel %}true{% else %}false{% endif %}
 {% if copr_red_hat_subscription_password is defined %}
-copr_red_hat_subscription_password: {{ copr_red_hat_subscription_password }}
+copr_red_hat_subscription_password: "{{ copr_red_hat_subscription_password }}"
 {% endif %}