diff --git a/playbooks/openshift-apps/coreos-cincinnati.yml b/playbooks/openshift-apps/coreos-cincinnati.yml
index 0dd943bf49..19ce67ca4c 100644
--- a/playbooks/openshift-apps/coreos-cincinnati.yml
+++ b/playbooks/openshift-apps/coreos-cincinnati.yml
@@ -31,6 +31,11 @@
     objectname: buildconfig-stub.yml
     register: coreos-cincinnati-stub-build
 
+  - role: openshift/start-build
+    app: coreos-cincinnati
+    buildname: coreos-cincinnati-stub
+    when: coreos-cincinnati-stub-build.changed
+
   - role: openshift/object
     app: coreos-cincinnati
     file: config-stub.yml