diff --git a/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml b/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
index 9ce390610e..3636444fec 100644
--- a/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
+++ b/playbooks/hosts/osbs-dev.fedorainfracloud.org.yml
@@ -114,5 +114,5 @@
       service: name=docker state=started enabled=yes
 
     - name: create fedora image stream for OpenShift
-      shell: 'echo \'{ "apiVersion": "v1", "kind": "ImageStream", "metadata": { "name": "fedora" }, "spec": { "dockerImageRepository": "osbs-dev.fedorainfracloud.org:5000/fedora" } }\' | oc create -f -'
+      shell: echo '{ "apiVersion": "v1", "kind": "ImageStream", "metadata": { "name": "fedora" }, "spec": { "dockerImageRepository": "osbs-dev.fedorainfracloud.org:5000/fedora" } }' | oc create -f -
       environment: "{{ osbs_environment }}"